Even if the current Saturn Aura had an imposing launch in 2006, sales were much under expectations. Next generation was supposed to be launched in mid 2009 as a 2010 model and built on the Epsilon II platform. The European version of the future Saturn Aura is the newly launched Opel Insignia. It seems that […]

Continue reading " 2010 Saturn Aura put on “Hold” "

Saturn may have one of the freshest lineups in the industry, but apparently that message isn’t getting across to consumers through the automaker’s current advertising campaigns. In order to bolster awareness about its new vehicles, Saturn will be launching an all-new ad campaign in late April. Initially, the new campaign will focus on the […]

Continue reading " Saturn to launch new ad campaign to bolster new vehicle awareness "

In this day and age, it’s quite surprising how much of the car buying process actually takes place at the dealer. But the days of trudging to the dealership for every stage of the car buying process could be numbered, thanks to a new pilot program Saturn is testing. Saturn will soon launch a […]

Continue reading " Saturn testing new online shopping features "